Furla is thrilled to announce Karry Wang as its brand ambassador, leading the campaign for the 2024 Chinese New Year Special Collection.
Renowned Italian luxury fashion designer Furla has officially announced Karry Wang as its new brand ambassador. Wang will play a prominent role in Furla’s 2024 Chinese New Year Special Capsule campaign, titled “Uncommon, Orchid Winning.” This collection draws inspiration from orchids, integrating their distinctly Chinese characteristics and hues into the latest version of Furla’s iconic Candy Bag.
Karry Wang, a young actor and singer from the Generation Z, is acclaimed for his bright, confident, and optimistic personality. His dedication to understanding diverse characters is evident in films such as “Fallen Bridge” and “Homecoming.” Expressing his enthusiasm for joining the Furla family, Wang shares, “It’s not just a bag, but self-expression. The brand embodies a sense of originality and colorful soul, always true to its Italian style and craftsmanship heritage.”
Giorgio Presca, CEO of Furla, emphasizes the inclusive nature of the brand and the vital role of younger generations in its success. He believes Karry Wang’s distinctive personal spirit and talent will bring a fresh energy to the brand, connecting particularly with Chinese consumers and beyond. Presca states, “His attitude will fit perfectly with FURLA’s concept of excellent quality, extraordinary creativity, and classical heritage.” This partnership highlights Furla’s connection with a younger audience while maintaining its legacy of Italian elegance and innovative design.
