Step into the chic world of Dua Lipa and PUMA Palermo as they redefine style in an iconic Italian villa setting.
PUMA continues to celebrate its iconic model, PUMA Palermo. In the latest chapter of the Palermo campaign, renowned singer Dua Lipa and PUMA converge in a majestic Italian villa for an exclusive dinner, where the Palermo model takes center stage.
Captured by Francesco Nazardo, the images showcase the Palermo as an appetizer on a white tablecloth, standing out in new vibrant colours. Dua Lipa dazzles in these timeless sneakers featuring a distinctive tag on the upper, a T-shaped construction, and the classic rubber sole. The global star effortlessly combines these sneakers with oversized sportswear, jeans, and knitwear in team colours, exceptionally embodying a modern terrace aesthetic.
“Filming in an incredible Italian villa was the perfect backdrop for a campaign celebrating a timeless classic like the Palermo model. The new colour combinations are versatile and eye-catching, lending themselves to various styling possibilities. I know my fans will come up with numerous looks, and I’m excited to see how they incorporate these sneakers into their personal style,” remarked Dua Lipa.
Originally part of a series paying homage to European capitals, PUMA Palermo made their debut in football stadiums in the 1980s, becoming a staple among fans in the stands. In 2023, the Palermo returns with fresh colour combinations, maintaining the retro T-shaped construction, the distinctive golden PUMA label, and the iconic PUMA cat logo on the shoe’s heel. PUMA Palermo is now available on PUMA.com, PUMA flagship stores, and selected retailers.
