Versace welcomes the enchanting Rosy Zhao as its Global Brand Ambassador, a powerhouse actress celebrated for her style and charisma.
Versace has announced the appointment of the talented Chinese actress, Rosy Zhao, as its new global brand ambassador. The 25-year-old star, internationally known as Rosy, captivated audiences at the Versace Spring 2024 runway show in Milan last September, donning an exquisite blue dress adorned with crystals.
Donatella Versace, the creative director of Versace, expressed her excitement in welcoming Rosy to the Versace family, praising her style, energy, and spirit, deeming her a “powerful Versace woman.”
The ambassador selection game is heating up, particularly in China and South Korea, where brands seek to expand their presence. With an impressive follower base of 87.7 million across platforms such as Weibo, Red, Instagram, and Douyin, Rosy Zhao proves to be a valuable asset for Versace.
In her own words, Rosy highlighted the personal empowerment she feels when wearing Versace, commending the impeccable design and Italian craftsmanship. With a successful acting career since her debut in 2016, including awards in 2019 and 2020, Rosy continues to shine in both Chinese and international productions, such as the acclaimed series “Hidden Love” on Netflix.
With this partnership, Rosy Zhao joins the prestigious list of Versace ambassadors, solidifying her position as a global style icon and bolstering the brand’s presence in the Far East.
